Organization

The company was founded in 1983 by Ellinor Sæther and has from the beginning been characterized by strong growth in the Nordic region. Today the Sæther Nordic Group has approx. 250 employees and had a turnover of 617 MDKK in 2017.

It all started with Mary Quant and Max Factor in 1983. Then many brands were added, for example Clarins followed in 1986, Hugo Boss in 1988 and Calvin Klein in 1995 to mention a few. New brands have been added over the years and today the Group represents nearly 100 well-known fragrance, make-up, hair and skincare brands.

Sæther Nordic A/S in Denmark is the Group company and is owned and run by CEO Ellinor Sæther.

The Group consists of the following subsidiaries:

E. Sæther A/S in Denmark responsible for sales to retailers.
The company is the largest in the Group and the original company established in 1983. E. Sæther A/S is the market leader in the Danish market.

Tage Juhl Finninge is managing director of E. Sæther A/S.

E. Sæther AS in Norway responsible for sales to retailers.
The company was established in 2017.

Peder Madsen is managing director of E. Sæther AS.

E. Saether AB in Sweden responsible for sales to retailers.

The company was acquired in 2001 and represents an important and dynamic portfolio of brands in the Swedish market.

Caroline Block is managing director of E. Saether AB.

Saether Oy in Finland responsible for the sales activities for the Finnish and Baltic Travel Retail market with back-up from the Danish office.
The company was established in 2008.

Kim Aakjær is Travel Retail director for Finland, Baltikum, Denmark, Norway & Sweden (handled in Sæther Nordic A/S).