Sæther has been active on the Nordic Travel Retail market since 1983.

Initially all Travel Retail customers were handled by the Travel Retail department within Sæther Nordic A/S in Denmark. But with the establishment of Saether Oy in Finland in 2008, a TR sales office was established in Helsinki for the Finnish and Baltic markets.

The central management of all our Travel Retail activities is placed in Denmark and in addition to servicing the Danish, Norwegian and Swedish markets, the department here also functions as brand management and back-office for the Finnish office. In addition a team of Beauty Consultants are securing professional promotion execution and sell-out service in all major points-of-sale. 

Today we represent 17 well-known international brands in the Nordic Travel Retail market.

We offer our partners increased visibility and influence in the Nordic Travel market and with the range of services we provide, we aim to give them the best possibilities of achieving a higher market share and turnover at the best cost level possible.

Kim Aakjær is Travel Retail director for Denmark, Norway, Sweden, Finland and the Baltic.